Americans love Halloween. More than 72% of Americans will hand out candy, more than half say they will decorate their yards for Halloween, and more than 33% of them will have a party or attend a party.
Halloween’s not just for kids anymore. This year, 40% of adults surveyed plan to dress up for Halloween, and more than 11% will outfit their pets!
In the U.S., Halloween spending is estimated to be $5.8 billion this year. The average American will spend about$66 on costumes, candy, and decorations — about $24 on costumes, $20 on candy, $18 on decorations, and $4 on greeting cards.
For more on these fascinating statistics and their sources, please see the eMarketer report.